In the year 1000, Countess Adula donated a piece of land on the banls of the Mur, where it is rumoured the nuns brewed beer. In 1459, a brewer named Lenhartt Newmaister appears in the documents. The Goss convent was the economic and cultural centre until it was abolished in 1782. In 1860, the tradition of brewing beer in the convent was renewed when parts of the convent were purchased by Max Klober. Eventually Klober founded a public company and in 1893 created one of Austria's most important breweries. Gosser was officially available to international markets in the 1920's (www.goesser.com, 2011). Gosser is now a member of the Heineken group, being one of the most valuable and popular in Austria. It's best selling beer is the Marzen (The Beer Book, 2008).
According to WBC:
Gosser products are extremely popular within Austria and also internationally.
Did you know?:
Head brewer Andreas Werner uses locally grown Fuggles hops, known as Styrian Goldings, for the Reininghaus Jahrgangspils (The Beer Book, 2008).