The Cuauhtémoc brewery was founded in Monterrey in 1890 by José Calderón, Isaac Garza José A. Muguerza, Francisco G. Sada, Joseph M. Schnaider, and Wilhelm Hasse, with capital of 150,000 pesos, starting with the Carta Blanca brand. Cuauhtémoc brewery produced its first beer barrel in 1893 and won first prize in the Chicago and Paris world fairs. The Cuauhtemoc Moctezuma brewery was founded in 1890 in Monterrey by Jose Calderon, Isaac Garza, Jose A Muguerza, Fransisco G. Sada, Joseph Schnaider and Wilhelm Hasse. The Cuauhtemoc brewery brewed its first barrel of beer in 1893 and won first prize at world fairs in Chicago and Paris. The brewery provided glass bottles in 1909. In 1988 Fomento Economico Mexicano, S.A. de C.V was formed as the main subsidiary of Visa containing the beer an dother companies. In 1994 FEMSA sold 22 percent of its share to John Labatt Ltd. On January 11, 2010, Heineken International, a Dutch brewing company announced it's purchase of the beer activities from FEMSA, including the Cuauhtemoc Moctezuma Brewing Company.
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In 1910, during the Mexican Revolution, the original founders of Moctezuma were supporters of Victoriano Huerta. As a consequence to this support, his rival Venustiano Carranza seized the brewery with the founders families fleeing to Texas. However, they re-acquired the brewery through intervention on behalf of the U.S and Russian diplomats.