A Press Release that was sent out on July 13, 2008 from St. Louis, Missouri and July 14, 2008 from Leuven, Belgium declaring the merger of these two brewing powerhouses. Becoming a Beer leader in the world with Budweiser as its flagship brand (www.ab-inbev.com, 2011).
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Transactions will yield cost synergies of at least 1.5 billion annually by 2011 (www.ab-inbev.com, 2011).