We launched Mystic Cherry in 2006. It was different in every way from the other fruit beers around at that time. Not only did we give it smart packaging but we also used an innovative method to make it. Mystic fruit beers are based on wheat beer, which makes them real thirst quenchers. This new type of fruit beer was a great success from the very beginning. At the same time it also created a fashion for fruit beers based on wheat beer. Nevertheless, if you try Mystic, it will always be your first choice. This success led rapidly to a second addition to the Mystic range - Mystic Lime. Once again, it is based on the same key idea. It combines fruit and wheat beer and has no added preservatives. Mystic Peach is the lastest version that we launched in 2011. It is a touch sweeter than Mystic Lemon. Also, just as the beers in the range, Mystic Peach excels in the kitchen. The Mystic beers are full of flavour and easy to drink. Furthermore they contain a relatively low percentage of alcohol (www.haacht.com, 2012).